Understanding your front of store and emerging opportunities
Tracks
Pharmacy Connect Conference
| Friday, September 1, 2023 |
| 2:50 PM - 3:35 PM |
| Maritime Ballroom 2&3 |
Sponsored by Sanofi
Details
MC: Joe O'Malley
The front of store is routinely impacted by forces outside of the control of pharmacists, such as the recent pandemic and inflation. As such, it is crucial to understand its present state, how the demand for goods trends alongside market cycles and the future financial viability of pharmacies. Opportunities can emerge from a deeper understanding of what consumers are seeking to address their needs - this can occur through an evaluation of their baskets, including the relationship between prescription and non-prescription items. How these relationships evolve, and the ultimate benefits consumers may accrue from health, wellness and economic perspectives, will be discussed.
Speaker
Mr Sashi Anantham
Associate Principal Consumer Health, Real World and Analytics Solutions
IQVIA
Understanding your front of store and emerging opportunities
Biography
Sashi Anantham is an Associate Principal with IQVIA, a role which he has held for over seven years. Sashi has worked extensively in the commercial advisory space for both prescription and consumer health / OTC businesses throughout his tenure with IQVIA. Sashi’s current focus is on understanding how OTC markets evolve in response to consumer behaviour, particularly since the onset of COVID-19, with his areas of study including market characterisation, consumer preferences, price architecture, and brand equity. Sashi has also completed a PhD and subsequent post-doctoral research on the genetics of antibiotic resistance in human commensal Escherichia coli.
Ms Vivian Lee
Senior Consultant, Strategic Insights & Analytics
IQVIA
Understanding your front of store and emerging opportunities
Biography
Vivian Lee is a Registered Pharmacist with 15 years of experience working in various roles within the industry including ownership of multiple independent and small banner pharmacies, as an examiner for the Pharmacy Council of NSW and as a Pharmacist Advisor to the aviation health industry. As a Senior Consultant at IQVIA, Vivian’s expertise is in leading and executing projects in the management consulting and commercial effectiveness practice areas, where she brings her in-depth industry knowledge of the retail pharmacy landscape and category and consumer health trends.
